Being a football fan is not for the faint hearted.
In fact, a 2022 study on the EUFA European Championship found that fans’ blood pressured increased significantly during matches and remained elevated after the game finished.
Thankfully, Tesco offers free blood pressure checks in-store with the British Heart Foundation... Just in time for the World Cup.
My role: concept creation, art direction, copywriting
Tesco ‘Pressure’s On’
We’ve created reactive press ads in amongst the sports pages, encouraging England fans to check their blood pressure.
In the build-up to the Quarter Final…
On the day of the Quarter Final…
And following the Quarter Final win…